SIZE / 350,000 SF

Situated in the heart of Manhattan, at the crossroads of transit and commerce, 335 Madison Avenue is a 350,000sf mixed-use project that links the Industrial Age grandeur of Grand Central Terminal to a new era of transformative technology. Working with our client, Milstein Properties, SHoP has undertaken a complete renovation of the existing atrium lobby and office floors, as well as the design of many supporting amenity spaces, creating a new kind of workplace for Company, the newly founded innovation platform that will occupy this vertical tech campus. SHoP began the project with the comprehensive user research that Company had collected. From there, we started a dialogue about the opportunities presented by the building and how to integrate thoughtfully designed spaces with human technology and hospitality. SHoP conceptualized the finished product as a “neighborhood” that combines workplace and hospitality, providing a nurturing environment and creating networking opportunities for the start-ups and entrepreneurs that will occupy the building. The new spaces include a bar, multiple dining venues, several event spaces, a two-story glass enclosed library, a wellness center and gym, and a terrace with unparalleled views of Grand Central Station.