SIZE / 9,220 SF

Leading American women's wear designer Thakoon Panichgul chose SHoP to partner with his atelier for its first retail storefront, the Thakoon flagship at 70 Wooster Street in New York’s SoHo neighborhood. Thakoon's own vision of frankness and luxury in fabric-handling merged perfectly with SHoP's long tradition of experimentation at the intersection of authentic materiality and cutting-edge technologies. Working closely with a select group of artists and craftsmen, simple raw materials—concrete, wood, brass, and travertine—were carefully sourced and creatively processed in unexpected ways. Layered in small batches, each iteration of the concrete pour blurs into the previous to create a striated interior geology. The effect is intensely tactile, inviting guests to run their hands along the curved walls as a contrast to handling the clothes themselves. A series of dramatic, double-height lighting fixtures brighten the space, and bring a sense of playfulness that offsets the deliberate monumentality. The authenticity of the space is underscored by the integrated atelier workplace accessed directly through the store. Thakoon refers to the result as "a grounded design concept with New York roots and a global sensibility.”