How Virtual Reality is Augmenting Realty
On a recent tour of 9 DeKalb Avenue, the future site of a 1,066-foot residential tower, soon to be the tallest in Brooklyn, construction workers were still laying the foundation. Then an associate with SHoP, the architecture firm in charge of design, pointed an iPad toward the hole in the ground and dropped in a true-to-life rendering of the 74-story skyscraper. Using the iPad like a viewfinder, he was able to track the tower from base to neck-craning spire, showing how the building will relate to its neighbors. Image courtesy The New York Times.
SHoP Principal Corie Sharples Shops for Chaise Longues in the New York Times
“It’s great for creating a secondary space that’s tucked away and a little more private” than a home’s social spaces, said Sharples, a founding partner of SHoP, where she also leads the interiors group.
Bergamo’s Opens in the Company Building at 335 Madison
The SHoP-designed space features a 63-foot-long bar in dark wood, bar stools upholstered in gray, dark brown leather couches, and vaulted, tiled ceilings that are meant to reference the Guastavino-tiled ceilings at the nearby Grand Central Terminal. Photo courtesy Rachel Vanni.
Bloomberg Takes a Virtual Reality Tour of 111 W 57th St.
As the SHoP-designed 111 West 57th Street nears completion, Bloomberg’s editors strapped on hard hats and took a 91-story ride on the exterior hoist to film some see-it-to-believe it footage from 1,420 feet in the air with state-of-the-art virtual reality cameras loaned from Google.
SHoP to Speak at FABRICATE 2020
Scott Overall and John Paul Rysavy will speak at FABRICATE 2020, an international peer-reviewed conference with supporting publication on the theme of Digital Fabrication, taking place in London from April 2-4, 2020. Scott and John Paul will present SHoP’s research and development work on WAVE/CAVE, and participate in a panel discussion on fabrication.
DC Greens Announces SHoP-designed Urban Farm
SHoP worked on designs for the new farm and community wellness space, The Well at Oxon Run, in Washington, D.C.’s Ward 8.
The Market Line Officially Opens to the Public
The 150,000 sf SHoP-designed space, with vendor spaces designed by Formactiv, officially opened to the public on Friday, November 22. The food hall will house a vast range of cuisines, many of which evoke the spirit and culinary history of the Lower East Side.
Fox5NY Visits 111 W 57th St.
SHoP Principal Gregg Pasquarelli gives Good Day New York Co-host Rosanna Scotto an exclusive tour of the tower’s model unit.
Engineered Wood Article Highlights SHoP’s Toronto Distillery Project
In Toronto’s Distillery District, the New York firm SHoP Architects plans to use mass timber for a sprawling five-story retail and office complex inspired by the area’s historic buildings.
SHoP Gives Keynote at Unreal Academy
Samantha Anderson, Visualization Associate, and Emma Fowler, Senior Associate, gave the keynote address at Unreal Engine’s Unreal Academy in London on Wednesday, November 13. Samantha and Emma explained how SHoP used Unreal to create 360-degree renderings for SHoP’s project at 335 Madison Avenue, a new vertical tech hub in Manhattan.
American Copper Breaks Free of the Glass Straightjacket
SHoP co-founder Gregg Pasquarelli insists copper’s return isn’t about reviving a vintage fashion or invoking the city’s Beaux Arts past. The firm’s architects, he says, select their materials for the function they serve and the feelings they evoke; the choice is pragmatically emotional. “Copper is in our arsenal. We’ll use it forever,” says Pasquarelli.