How Virtual Reality is Augmenting Realty
On a recent tour of 9 DeKalb Avenue, the future site of a 1,066-foot residential tower, soon to be the tallest in Brooklyn, construction workers were still laying the foundation. Then an associate with SHoP, the architecture firm in charge of design, pointed an iPad toward the hole in the ground and dropped in a true-to-life rendering of the 74-story skyscraper. Using the iPad like a viewfinder, he was able to track the tower from base to neck-craning spire, showing how the building will relate to its neighbors. Image courtesy The New York Times.
SHoP Gives Keynote at Unreal Academy
Samantha Anderson, Visualization Associate, and Emma Fowler, Senior Associate, gave the keynote address at Unreal Engine’s Unreal Academy in London on Wednesday, November 13. Samantha and Emma explained how SHoP used Unreal to create 360-degree renderings for SHoP’s project at 335 Madison Avenue, a new vertical tech hub in Manhattan.
American Copper Breaks Free of the Glass Straightjacket
SHoP co-founder Gregg Pasquarelli insists copper’s return isn’t about reviving a vintage fashion or invoking the city’s Beaux Arts past. The firm’s architects, he says, select their materials for the function they serve and the feelings they evoke; the choice is pragmatically emotional. “Copper is in our arsenal. We’ll use it forever,” says Pasquarelli.
Essex Crossing is the Anti-Hudson Yards
The New York Times’ architecture critic, Michael Kimmelman, calls Essex Crossing “one of New York’s most promising new mixed-use developments — the anti-Hudson Yards.”
SHoP and Autodesk Host “Revit to Unity Reflect” Webinar
Join SHoP and Autodesk on Wednesday, November 13 at 10am PT/1pm ET for “Revit to Unity Reflect,” a webinar focused on turning Revit models into real-time 3D experiences using Unity Reflect. SHoP’s Digital Delivery Manager, Andrew Sullivan, will lead the overview.
How SHoP is Re-thinking the Skyscraper
In an attempt to better understand the micro- and macro-forces at play shaping the city’s skyline, Archinect examined three recent distinctive tower projects designed by SHoP Architects in partnership with JDS Development Group: 111 West 57th St, the American Copper Buildings, and 9 DeKalb. Image courtesy Archinect.
SHoP Uses Unity Reflect to Create Solutions on 9 DeKalb Tower
SHoP has been trying out Reflect since the software entered its Alpha phase this summer, creating various solutions to test on their supertall project at 9 Dekalb Avenue in Brooklyn.
111 West 57th Street Tops Out
The slender, SHoP architects-designed skyscraper centered at the foot of New York’s Central Park South has topped out at its full height of 1,428 feet.
Pier 35 Wins AIANY + ASLANY Transportation + Infrastructure Design Excellence Award
SHoP and Ken Smith Workshop’s design for Pier 35 has won the AIANY + ASLANY Transportation + Infrastructure Design Excellence Merit Award in the Open Space Category. Image courtesy David Sundberg/ESTO.
Leah Nanpei Participates in Women Design Leaders on International Projects Panel
Leah Nanpei, Project Director at SHoP, will participate in a panel on Wednesday, October 30th from 6-8pm as part of the AIANY Women in Architecture Committee’s programming for Archtober titled, “Women Design Leaders on International Projects.”